SCIENCE | DATA | KNOWLEDGE

Systems enabling Athletic Excellence

About us

Our Mission

Our Why

With insights from (co-)authoring over 300 scientific publications, working with multiple World- and Olympic champions, numerous national and professional teams and international governing bodies, we bring the proven systems of elite sports to everyone.

To empower you with the tools, knowledge, and strategies you need to Champion your Athletic Development.

Inspired by the Norwegian sports model, our approach combines the latest science and best practices to foster informed, resilient, and independent individuals who take ownership of their journey.

Because not everyone can stand on a global podium, but everyone deserves to reach their potential!

Why we started MYRA

Current Offerings

We offer a comprehensive suite of data-driven and scientifically validated tools and services that are useful for organizations, athletes and coaches around the globe.

Guiding High-Ambition Athletes

Achieve Your Personal Best!
Recovery from Underperformance:
A structured program to regain momentum, tackle challenges, and build resilience.
Goal Setting and Optimization Coaching: Educational tools and strategies inspired by elite sports to help you master your athletic development.
Personalized Insights and Support: Analytics and mentorship tailored to your unique goals and circumstances.

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Supporting Athletes and Sports Teams

From Grassroots to World-Class Performance
Underperformance Screening and Analytics:
Scientifically-backed tools to identify and address performance issues.
Performance Programs and Consulting: Expert guidance in designing comprehensive performance systems and environments, with a strong emphasis on education. We help shape training philosophies, implement effective monitoring systems, and cultivate a culture of continuous growth and learning.

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Empowering Businesses and Organizations

Benefit from Elite-Level Knowledge, Build Resilience, and Prevent Burnout
Performance Systems for Organizations:
Tailored consulting services and workshops to help businesses apply proven strategies from elite sports. Whether strengthening ties with sponsored sports teams, or inspiring employees through the mindset of world-class athletes, our customized solutions focus on creating programs that reinforce performance and brand image, while educating leaders and employees on sustainable strategies for achieving high performance, fostering well-being, and preventing burnout.

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Suffering from Underperformance?

Scientifically validated on world-class athletes, you can start your transformation toward maximal performance and career longevity with our comprehensive risk assessment.

If you need support in your recovery or development, contact our team for a customized plan tailored to your needs, giving you the tools to maximize potential, build resilience, and extend your athletic career.

Learn more about Unexplained Underperformance

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Our philosophy

We believe that athletes should understand the "why, what, and how"
to optimise their long-term performance development.

“Underperformance can feel incredibly disappointing and frustrating. All the hours of training don’t seem to pay off - which can be hard to handle. You may feel like you’ve let yourself and others down, and it can be challenging to shake off the feeling of failure. Despite giving your best, watching others pass you can make you doubt your abilities.

My best advice for athletes who are struggling with underperformance is to seek help soon enough.You find yourself in a bad situation where you have done everything you thought was the best. So the odds that you will find the solution to get out of it, is pretty small.” - Didrik Tønseth

About our team

We combine scientific rigour with practical experiences that span multiple sports, disciplines, and environments. We aspire to create a global network of individuals and organizations dedicated to improving athlete development.

Trond Nystad, a coach for multiple national teams, Øyvind Sandbakk, PhD, a world-renowned sport science researcher, and general manager Sophie Herzog, PhD, lead the creation of MYRA’s offerings with support from other team members. In total, our dedicated core team includes interdisciplinary competence ranging from medical to pedagogical expertise.